Samsung Mobile Global

01 — Viral trends to brand's community

Samsung S10 Wallpaper Campaign

It started with a trend on twitter that a few designers were creating mobile wallpapers on the Galaxy S10’s Infinity-O Display. They integrated the Infinity-O Display design with pop-culture elements. We rode on an existing trend to expand Samsung to the artists communities. With collaboration with influential and well-known artists and creators, we created a series of artists' profiles as well as their behind-the-scenes content. Getting creators and leveraging their fan base to expand Samsung's global audience and artists communities.

How it first started

An Infinite Playground with Matt B

How a game designer from Poland turned the Infinity-O’s punch-hole camera into a focal point for new ideas. And inspired a community of wallpaper artists in the process.

Wallpaper Artists Episode 1: @furrylittlepeach

Sha’an d’Anthes, or @furrylittlepeach, sees wallpapers as a way to bring a world of wonder into the everyday. Her work is both an experimentation of color and an infusion of joy and nostalgia for the viewer.

Wallpaper Artists Episode 2: @mulgatheartist

For Joel Moore, better known as @mulgatheartist, wallpapers are an opportunity to inject a little bit more happiness into the world. By way of intricately painted summer pictures and the most magnificent beards on mobile.

Wallpaper Artists Episode 3: @marco_oggian

Simple shapes and colors form @marco_oggian’s distinctive wallpapers – driven by his belief that art should always be accessible.

Wallpaper Artists Episode 4: @ketnipz

The everyday adventures of a not-so-everyday bean. @ketnipz wallpapers, by Welsh cartoonist Harry Hambley, aim to promote positivity to viewers each time they look at their phones.

02 — Mobile photography for content

Galaxy A Series

A dynamic lifestyle shoot for the Samsung Galaxy A Series, tailored for Gen Z creators in the "era of live".

Shot entirely on A Series devices, the campaign prioritised raw, candid moments over posed studio setups. The unedited, authentic imagery highlighted real-world device usage and core camera features across global dotcom pages, social channels, and YouTube creator guides.

Two models against a mural, shot at 80º wide angle — 80º Wide angle

Same mural scene shot at 123º ultra wide angle — 123º Ultra wide angle

Model in a field with a jeep, shot at 80º wide angle — 80º Wide angle

Same field scene shot at 123º ultra wide angle — 123º Ultra wide angle

Example of usage on global website

Example of usage for Youtube videos

03 — Events and Always-On

Samsung Mobile Global events

A spectrum of work created for Samsung Mobile's global social channels. Global assets are created for markets, such as info-visuals, IG stories templates, Youtube How-To's video template...etc etc. Event coverages on the global stages on its IG stories as well as IGTV.